I spearheaded the transition of the Catalyst research reports from static PDFs to dynamic, interactive digital experiences. Partnering with a web company, I shaped the UX to ensure readers could easily navigate sections and access key insights. I introduced interactive charts and bar graphs, collaborated with the research team to interpret and design clear data visualizations, and incorporated photography to create a more engaging, human-centered design. While innovating the digital format, I also ensured a user-friendly, downloadable PDF remained available. After the launch, I trained the internal design team and freelancers on these new standards, embedding interactivity and visual storytelling into all future reports.
